[20] Paffrath earned his real estate license in 2010 and the same year purchased a condemned house with his future wife and fixed it up.

In 2017 they began to offer construction services through their organization but ended the venture 18 months later after losing $1 million, which Paffrath attributed to narrow cost margins not allowing room for error.

[24] His videos have discussed topics including real estate, the stock market, COVID-19 stimulus checks, cryptocurrency, and airline points.

[15] Steven T. Wright publishing in the real estate website Curbed about "landlord influencers" included a profile of Paffrath.

[27] CNBC found that Paffrath earns most of his income from YouTube advertising revenue and affiliate programs, not real estate or stock market investing.

[15][9] Paffrath was among a group of finance YouTubers profiled by Adlan Jackson in a March 2021 New York Times Magazine article, which discussed their shift during the COVID-19 pandemic from offering advice on becoming multimillionaires towards creating videos to provide "any little update" on stimulus payments.

In the article, Jackson said that Paffrath was "exceptionally talented at talking to a camera, a natural salesman", but also wrote that he was "a multimillionaire landlord who once extolled the virtues of misleading tenants and vigorously refusing to rent to people with suboptimal credit scores".

[30] On November 29, 2022, Paffrath launched "The Meet Kevin Pricing Power ETF" under ticker symbol $PP.

[33] Paffrath made numerous YouTube videos criticizing the business model of real estate personality Grant Cardone.

[35] Paffrath was amongst a number of finance YouTube stars who were sued in a class action lawsuit filed March 15, 2023 in the Southern District of Florida in relation to their alleged promotion of the cryptocurrency exchange FTX.

[36] The suit alleged that Kevin Paffrath amongst a number of other defendants “promoted, assisted in, and/or participated in” the sale of “unregistered securities” by FTX.

Paffrath told Fox News he suspected the post was taken down intentionally and that the removal was related to its parent company Facebook's donations to Newsom's causes.

[47] The court denied his petition on July 21, finding that "Meet Kevin" was nonetheless a brand and not a nickname or formal name.

[48][49] In August 2021, Paffrath's attorneys sent a cease and desist letter to CNN related to their reporting that "no Democrats are competing against their own party's governor."