The company transitioned into a fast fashion retail brand in 2012, introducing a range of colorful fabrics in response to evolving customer preferences.

[6] In 2016, Khaadi achieved significant financial success with a revenue of 16 billion, positioning itself as one of Pakistan's leading valuable companies.

[7] Architectural firm ASA played a role as an interior designer for Khaadi stores in Pakistan, UK, and UAE until 2017.

In 2022, IFC (member of the World Bank Group)[11] became the first investor with an equity of $25 million for a minority stake in Khaadi Corporation.

[12] The funding has helped the company accelerate its growth by expanding its retail footprint and online global sales.

In 2024, Khaadi expanded its operations in the United States with a 5,500-square-foot “Experience Store” at Tysons Corner Center in Virginia.