[3] The foundation started with the goal of "modernising the image of Arabic design by making it contemporary and innovative, particularly in the field of bilingual typography," referring to typography that works with both Arabic and Latin scripts together.
[1] The first of these matches, between the Slovakian typographer Peter Bilak and Lebanese typographer Kristyan Sarkis, led to the creation of the TPTQ Arabic type foundry specializing in unified Arabic-Latin fonts.
[1] One of the products of this initiative was the multiscript Qandus typeface for Latin, Arabic, and Neo-Tifinagh scripts, based on the calligraphy of Muhammad Bin Al-Qasim al-Qundusi.
[3][7] Its other activities include coordinating and sponsoring projects, organizing conferences and forums, and publishing books and content on Arabic typography and design.
[9] It publishes about design and visual culture in North Africa and the Middle East and functions as a commercial arm of the Khatt Foundation.