The Kia Pride is a subcompact car sold by the South Korean automobile manufacturer Kia Motors between March 1987 and January 2000, and again since September 2011.
Original models derived from the Ford Festiva and sold in South Korea and some export markets.
The Pride sold from 2011 to 2017 is also based on the Rio—this time the UB series.
Various versions of the Pride family, including sedan, hatchback, liftback, station wagon and pickup, were produced in Iran between 1992 and 2020.
In October 2024, to celebrate Kia's 80th Anniversary, the Gen 1 Pride was restomodded into an electric vehicle, featuring a manual gearbox and a fresh coat of white paint with a “White Pearl” finish.