[7] Al Capp, the cartoonist, described the beverage as "a liquor of such stupefying potency that the hardiest citizens of Dogpatch, after the first burning sip, rose into the air, stiff as frozen codfish".

Capp asserted in 1965 that the cartoon "never has suggested that the drink is moonshine", in response to claims that the Kickapoo Joy Juice of Li'l Abner was an illicitly distilled liquor.

[1] That year, Nugrape worked out a deal with Al Capp, the owner of the "Kickapoo Joy Juice" rights, to produce the beverage as a carbonated soft drink.

[1] Kickapoo Joy Juice's early advertising campaign was very similar to Mountain Dew's of the time – using characters from Li'l Abner to create and market a hillbilly feeling.

[13] Although the product is distributed largely in Asian markets (Singapore, Malaysia, Brunei, Cambodia and Bangladesh), the can still comes decorated with a vintage Li'l Abner drawing.