The application uses proprietary software to help parents monitor their children’s text messages, browser history, social media activity, stored videos or photos, emails, and phone GPS location.

[3] The same year, international security consultant Gene Yu joined the KidGuard advisory board to aid with kidnapping response and prevention measures.

[6] Critics have raised concerns about the potential capability of KidGuard and its competitors to violate privacy laws or to be used as a tool by stalkers and abusers.

[7] In May 2018, KidGuard was featured in a New York Times article which criticized the application's developers for running advertisements aimed at adults attempting to spy on their spouses or discover infidelity.

The scholarship is awarded to an undisclosed number of participants, based on the results of an essay content whose topics concern online safety and cyberbullying.