It is owned and operated by A Parent Media Co. Inc., a company based in Calgary, Canada.

Notable shows on the platform include Paw Patrol, Peppa Pig, SpongeBob SquarePants, Baby Shark, My Little Pony, and Doggyland.

Lowe identified a gap for online, user-generated videos providing age-appropriate content for children up to the age of 12 years, and co-founded the platform in 2012 with Gruninger.

[9] In 2020, the company partnered with PubMatic to use their ad-tech software OpenWrap OTT for header bidding.

[3] The company has adopted Amazon cloud computing for technical advancements in their services and operations.