He started a website and began importing toys from Japan, and opened a brick and mortar store in San Francisco a few months later.

[citation needed] A few months later, the company began producing its own toy line with Tristan Eaton as the product designer.

Kidrobot commissioned new artists including Huck Gee, Dalek, David Horvath, Tara McPherson, Amanda Visell, and Nathan Jurevicius to make designs for the Dunny toy, while the Munny was sold as a blank item that the buyer could decorate.

In November 2014, the company announced that it had been acquired by National Entertainment Collectibles Association and Frank Kozik had been appointed creative director.

[1] Kidrobot produces various different designer toy figures, including Munny and Dunny, both of which were featured in the New York Times and other national newspapers and magazines.

In addition, it produces limited-edition Japanese anime figurines and collaborates with well-known television series, such as South Park and The Simpsons.