He is the founder of global entertainment brand Superplastic,[3] retailer Kidrobot and social network Ello.

Superplastic is known for creating synthetic celebrities who appear in social media, music, gaming, high-end collectibles, fashion, animated entertainment, web3 and live experiences.

The company sells real and virtual products, and has collaborated with Gucci, Fortnite, Mercedes-Benz, Tommy Hilfiger, Christie's, J. Balvin, Paris Hilton, and Vince Staples.

[3] Budnitz has lived in Boulder, Colorado; New York City; Montana; and Shelburne, Vermont.

He is married to Sabine "Sa Budnitz" and the couple split their time between Vermont and New York City.