and educates and engages children for short periods of time (2–3 h) or for the whole day depending on how long the parents are needing the care for.
This can be provided by the kids' club in the form of an extra babysitter for a cost, or their guardians will be required to remain with them.
Kids' clubs serve as a promotional tool for such entities, trading discount coupons, exclusive items, a newsletter and other offerings in exchange for family goodwill and a measure of marketing and demographic information.
Memberships in such clubs are usually restricted to children twelve or less years old, and members are typically presented with an assortment of standard fan club items: A welcome letter, a membership card (which may double as a discount or premium card at outlets), a club pin or badge, an "autographed photo" of the mascot or spokesperson, a pad of letterheaded notepaper, other possible souvenirs (including a catalog or price list of more available items), and occasional mailings, usually to promote special events or member's exclusives.
Some clubs encourage their members to form chapters and invite friends to join, and may offer a "club kit" with chapter materials and suggestions, sometimes for a fee, or free in exchange for member information.