Kids In Danger

Kids in Danger (KID) is an American non-profit dedicated to educating parents, training engineers, designers, and manufacturers, and advocating for improvements in children's product safety in cribs, toys, bathtub seats, bunk beds, car seats, carriers, costumes, crib bumpers, high chairs, gates, play yards, strollers, walkers, and other potentially dangerous items.

[1] KID was founded in 1998 by two professors at the University of Chicago, Linda Ginzel and Boaz Keysar, after their son Danny was killed by a crib that had been recalled five years previously.

[6] KID's mission is to save lives by enhancing transparency and accountability through safer product development, better education and stronger advocacy for children.

"Safe from the Start" (SFTS) is a program that works with healthcare professionals, caregivers and parents to spread information about children's product safety.

[11] The program "Teach Early Safety Testing" targets designers and engineers who create and develop children's products.

[13] In 2019, KID's annual report on recall products was used to support the Stop Tip-overs of Unstable, Risky Dressers on Youth (STURDY) Act.

[17] Funded by an ethics grant from the Kemper Foundation, a case study entitled The Playskool Travel-Lite Crib was published.