Safe Kids Worldwide (formerly Safe Kids USA) is a global non-profit organization working to prevent childhood injury through research, community outreach, legislative advocacy and media awareness campaigns.

Preventable injuries include car crashes, falls, burns, drownings, fires, medication poisoning, and similar harms.

Safe Kids addresses unintentional injuries that can result in serious disability or death.

[1] Safe Kids was founded in 1988 by Dr. Martin Eichelberger, a pediatric trauma surgeon at Children's National Medical Center in Washington, D.C., and writer and public relations consultant Herta Feely.

[4][5] Safe Kids Worldwide achieves this goal through a number of accident-specific prevention and awareness-promoting programs.