Around 1948, it returned to Southern California—and, in 1949, moved to Baldwin Park, California, where the company name changed to Carvin Corporation, after Kiesel's two eldest sons, Carson and Gavin.

[9][10] Jason Becker has been a long time endorser of Carvin Guitars, and Kiesel offers tribute models in his honor.

[citation needed] Neil Zaza's signature is based on the Carved Top model line, featuring his preferred control layout.

[citation needed] Chris Letchford of Scale the Summit has a headless multiscale signature series, with a "set through neck".

[citation needed] Other endorsers include Anna Sentina, Johnny Hiland, Mark Okubo of Veil of Maya and Michael Hermes.