Kikar Hamedina

Around the square, there exists a large array of high-end international designer stores and major representations of brands around the world.

These include Gucci, Saint Laurent, Givenchy, Fendi, Dolce & Gabbana, Philip Plein, Furla, Chopard, Burberry, Valentino, Chloé, Dior, Brunello Cucinelli, Moncler, Tom Ford, Celiné, Escada, Nespresso, Audemars Piguet, Richard Mille, IWC Shcaffhausen, Frette, Hermés, Zadig & Voltaire, Eres, Bonpoint, Balenciaga and Padani.

As the epicenter of high international fashion in Tel Aviv, Kikar Hamedina has transformed into a luxury high-end shopping district.

In the early 1970s extensive construction activity began around He BeIyar Street, which established a uniform design and luxury buildings.

Many of these buildings have luxury stores and international designer shops located on the first floor, which have made it one of the most expensive areas in Tel Aviv.