Since 2008 with the transformation of the Kilifi Institute of Agriculture into Pwani University there has been substantial expansion of the service sector as a result of this.

Tourism is an important economic activity in Kilifi, supported by its beaches, historical sites, and cultural heritage.

Historical landmarks, such as the Mnarani Ruins from the 14th century, contribute to Kilifi's appeal, providing insight into the region's Swahili history.

Cultural festivals in Kilifi also highlight the traditions of the local Mijikenda communities, drawing visitors from both within Kenya and abroad.

The Kilifi County Hospital, which is also a referral hospital, serves all of Kilifi County and also supports the KEMRI-Wellcome Trust Research Programme,[6] a large medical research centre collaborative between Kenya's KEMRI and the British Wellcome Trust, known for its work on malaria and bacterial and viral childhood infections.

The Khairat Medical Centre which was recently opened is equipped with a modern laboratory, x-ray, and scan machines with qualified personnel and is situated in the Mtaani area of Sokoni Sub-Location opposite Masjid Hudaa.