Kim Witte is a communications scholar with an emphasis on the area of fear appeals called “scare tactics”.
Witte has developed theories and written many notable papers on fear appeals in health risk messages.
She has received several honors and awards on her accomplishments with the EPPM and in the health risk field.
[4][5] Witte's model is a guideline that researchers use to predict how individuals will react to fear by inducing stimuli.
[6] She is also the developer of the Risk Behavior Diagnosis Scale, which indicates what prevention message would work best for a specific audience.