Recorded over an eleven-day period between 29 June and 9 July 2019 at The Ramsbury Brewery & Distillery in Marlborough, Wiltshire, the album was produced by lead singer and guitarist Kelly Jones and George Drakoulias.

Jones said "I feel it covers a lot of ground on the record and the line came, ‘Wanna fly like an eagle, and dare to be reborn’ – not in a religious sense, but it’s about changing and growth, and learning not relying on the comfort zones of your life.

[citation needed] The album artwork for Kind is a drawing of a tree by Jones’ eldest child Colby.

The booklet for the album also features two paintings, I Just Wanted The Goods by Steve Goddard and Moon by Misty Jones.

On 15 August 2019 the band debuted the song "Fly Like an Eagle" on Radio X and released the official music video for the track.

[11] The video was directed by Kes Glozier and follows two lovers on the run, who build a love nest in a derelict manor house.

[15] Susan Hansen of Clash Music gave the album 8 out of 10 and said "‘Kind’ signifies some of the band’s finest work released to date.