[1][2][3] Kinetic announced that it would start bookings for the E-Luna on26 January with a reservation fee of ₹500.
[4] Kinetic had started a pilot project around September 2023 in some locations of Maharashtra with an aim to sell the vehicle to a couple of thousand people and gather customer feedback using prototype models, which were met with success.
[5] The company intends to target the Rs 25,000-30,000 monthly income group which uses public transportation, such as shared automobiles or local buses.
[clarification needed] The company hopes to gross close to Rs 30 crore annually[2][6] The e-Luna was introduced with three battery packs.
It will be more rugged, with an improved halogen headlight and white color-turned indicators on the side.