[1][2] A lifestyle magazine aimed primarily at young professionals, it focuses on home, work, play, food and community through photo essays, recipes, interviews, profiles, personal stories and practical tips.

Articles include interviews with well-known chefs,[3] accompanied by themed menus with recipes, illustrated guides to daily encounters and inspirational photo essays encouraging readers to try new activities.

In addition to its print publication, Kinfolk organizes monthly "community gathering" events that take place around the world, each based on a seasonal theme such as flower potlucks, butcher's block parties and campfire cooking.

[4] These events take place concurrently and aim to unite the global community of Kinfolk readers while also offering practical advice and lessons.

"[6] Tim Murphy, a reporter for The New York Times, called it "the Martha Stewart Living of the Portland Set", writing that the city "may have officially out-twee'd itself" with Kinfolk.