It was originally a thirty-storey structure 111 metres (364 ft) high and was completed in 1972,[5] designed by the architect Richard Seifert and built by John Laing.

In the late 1970s, the tower became part of the mythos surrounding the British comic 2000 AD, published by IPC, and the building was depicted as a disguised spaceship, and home to the 'Nerve Centre' of its alien editor, Tharg.

[9] In July 2011 CIT was awarded planning permission to convert the building to residential use along with additional mixed uses.

The new tower was to house 173 apartments, with retail units to be built around the base and the existing podium building increased in height and transformed into new office space.

[12] In 2015 the building was purchased by Hermes Central London Limited Partnership who commissioned TPBennett llp to carry out a CAT A fit out design for all of the commercial space, to redesign the retail frontages not already completed and to remodel the entrance to the central street and both of the office entrances.