Discouraged, King dismantled his car and sold the chassis to Byron Carter of future Cartercar fame.

The new King car incorporated a number of advanced features, such as a Gray Motors engine cast en bloc, cantilever springs, left-hand drive, and a centrally-located gearshift.

[3][4] Possibly its most advanced feature was its lubrication system in which the flywheel served as a form of oil pump.

[3] The company was bought by chewing gum magnate Artemas Ward from New York City in 1912 for $40,000.

In December 1914, a V8 engine was introduced in the King, a scant two months after Cadillac announced its own V8-powered car.

[3] Early 4-cylinder cars were medium-priced at $1,350 in basic form, and for $1,565 when fully equipped with windshield, hood, and gas lamps.