Their style is influenced by the American rap group Public Enemy,[5] which is evidenced by their political views on the state of Japanese society in the lyrics of their songs, such as "Bullet of Truth."
The song's opening lyrics are "Facing us is an illusion... the noise of a completely corrupt society/ Giddra lights a fire in the war of ideas in a 20-faced disguise forcing a new association of thoughts.
"[7] In this song, King Giddra questions the education system that "crushes the dreams of children" as well as the media overload, especially in terms of advertising, sex and violence, which becomes a kind of mind control.
As the popularity of hip hop in Japan increased in the 1990s, mainstream J-Pop began to produce J-Rap, which was just party rap with no real political message.
For example, in their 1995 song, "Bullet of Truth", the group discusses how the education system "crushes the dreams of children" by making them think they will have a successful job after graduation, when in reality, unemployment is very common among young Japanese adults.
Though still claiming inspiration from African American groups such as Public Enemy, projects such as The Ultimate Weapon (Saishuu Heiki) contained more overtly nationalistic statements.
In 2002, K Dub Shine produced the soundtrack for "The Sakura of Madness," a film chronicling three nationalistic youths in Shibuya who attack those they view as “ruining the sanctity of the streets” and become sucked into a yakuza war"[10][11] In an interview with Remix magazine in 2009, K Dub Shine openly expressed his right-wing views, including his belief that Japanese soldiers who died in World War II should be honored as fighting for the betterment of Japan.
K DUB signed with Japanese music label juggernaut, avex, under their "cutting edge" imprint, releasing his solo album (Present Time) in 1997.
ZEEBRA signed with Pony Canyon and released his debut album "The Rhyme Animal", a moniker inspired by Chuck D of Public Enemy, the following year in 1998.
K DUB SHINE already had his Atomic Bomb Crew (which was responsible for developing King Giddra), and ZEEBRA with UBG (Urbarian Gym) a wordplay in Japanese of (Tokai no Yabanjin/Barbarians of the city).
With the success of their respective solo ventures, the group would go on a long hiatus until the eventual release of their second, and possibly last album, The Ultimate Weapon (Saishuu Heiki).
ZEEBRA airs out KJ from the group Dragon Ash, while K DUB SHINE's verse aims at "sell-out rappers" and calls out Kick The Can Crew, and Rip Slyme through word play of their names, while allowing his point to flow through his verse: (kiku to kan kuruu, RIRIKU tsurai, herikutsu RAIMU/ listening to it makes me mad as hell, annoying lyrics, pointless rhymes).
While K DUB's content remained consistent, ZEEBRA's popularity and charisma saw him become more active in the entertainment industry, starring in a short series drama, developing his UBG label, producing for and featuring on high-profile jpop artists such as BoA, Namie Amuro, and EXILE, etc.
K DUB SHINE and DJ OASIS also formed a group called Radio Aktive Project (wordplay associated with "RAP" and their label "Atomic Bomb Records") designed to be similar to that of King Giddra, albeit without ZEEBRA.