The company designed upmarket posters for art galleries and small boutique shops.

During the 1990s, King & McGaw's focused on turning to supplying department stores with pictures and posters as well as museums and galleries resulting in partnerships with John Lewis, Next and Debenhams.

[4] Easyart won the court battle when easyGroup discontinued its legal action, saying it had bigger targets to go after.

[6] In May 2015 King & McGaw used a pop-up shop to showcase lithographic posters from the Mourlot Studios archives on D'Arblay Street, Soho, London.

[7] Contributions from artists such as Picasso, Matisse, Masson, Leger, Miro, Le Corbusier, Yves Klein, Raoul Dufy and René Magritte[8][7][9] were included in the exhibit.