Since 2009, King of Shaves has used a business model similar to that used by Coca-Cola, with a central office controlling research and development, whilst production and point of sale is localized to a specific market.

The issue was overseen by FSA regulated accountancy firm BDO Stoy Hayward with legal advice provided by Memery Crystal LLP.

In March 2008 KMI acquired the issued share capital of Floraroma Ltd., which owns women's toiletries brands including Phil Smith, Delicious Beauty, Dead Sea Source, Little Me, Derma-Mum and Floracologie.

[13] In 2012 a fresh batch of bonds were released to existing Bondholders only, though the ability to redeem them has been withheld for a number of years, with no change to their status with regulators.

[citation needed] All the bonds were redeemed at the end of their period and investors received all their money back as well as the interest promised.

[16][17] For the 2023/24 season, King of Shaves are Coventry City F.C.’s new principal partner and front of shirt sponsor.