The majority of highway traffic now travels along the Northern Motorway inland instead, as the motorway was redesignated as State Highway 1 when an extension was completed in 2009.

All road access to the rest of Whangaparaoa Peninsula currently[update] runs through the suburb.

[6] The 44 hectare Peninsula Golf Course, established in 1956, was rezoned for residential development in 2013, despite local opposition[7] and Fletcher Living gained resource consent to build 520 houses on the site in December 2014.

The results were 85.7% European (Pākehā); 8.1% Māori; 2.8% Pasifika; 11.0% Asian; 1.6% Middle Eastern, Latin American and African New Zealanders (MELAA); and 2.4% other, which includes people giving their ethnicity as "New Zealander".

The percentage of people born overseas was 32.5, compared with 28.8% nationally.

Of those at least 15 years old, 1,611 (20.6%) people had a bachelor's or higher degree, 3,957 (50.5%) had a post-high school certificate or diploma, and 1,761 (22.5%) people exclusively held high school qualifications.

[15] The school opened in 1989 covering years 1–8, but reduced its age range when Hibiscus Coast Intermediate opened in 1997 (the intermediate later became part of Whangaparaoa College).