[4] The online video advertising platform provides advertisers a medium that reaches a key demographic (adults over 18 years of age) with television-like commercials in an engaged environment that casual gamers have accepted in exchange for free game play.

[5] NeoEdge was founded in 2002 by Steven Woods, Jeromy Carriere, Kelly Slough, Dave Simons, and Michael Babiak, former Netscape and America Online employees, under the name "Kinitos".

These services were intended to help companies deliver consumer services that transcended traditional browsers – helping to provide downloadable application-style capabilities to consumer and enterprise companies without the past problems associated with installed applications.

[9] Downloadable games with embedded web services are one class of such solutions, the MostFun.com Game Player, owned by NeoEdge, is one example of such an application - others include all manner of browser extensions and plugins, or downloadable web services applications like instant messaging, Google Earth, Bittorrent, iTunes, and many others.

The game studio was unable to produce a profitable title and the company fell on hard financial times during the Great Recession.