It is a central market place for surrounding villages like Mundkuru, Ellinje, Aikala, Kallamundkuru , Muchuru, Neerude, Kateel, Delantabettu, Nadugoodu, Attur, Panja Pakshikere, Kavathar and Balkunje.

In winter month, usually in January, buffalo racing competition called Kambala is held in the water filled, post harvest, rice fields named Kaanthabare-Boodabare Jodukare in Aikala, just about 3 km from Kinnigoli which attracts hordes of spectators including tourists.

The competition attracts well fed and trained buffaloes from the twin districts of Dakshina Kannada and Udupi (formerly joint as South Canara), gold medallions along with cash prizes are awarded to the winners.

Due to the fact that a sizeable number of Kinnigoli natives are Indian expatriates working abroad particularly in the Persian Gulf region, there has been a large influx of foreign remittances to the small town.

The buses are running to Mangaluru, Mulki, Udupi, Bajpe, Kateel, Moodabidre, Belman, Nitte, Balkunje, Palimar, Padubidre, Karkala, Kaikamba, Polali, Bantwal, B.C.Road, Pakshikere, Surathkal, Shirva, Belthangadi etc.