The origin of Kino Indonesia started from the small distribution company called Dutalestari Sentratama (DLS), that was founded in 1991 by Pontianak businessman Harry Sanusi, with the Rp 300 million capital.

[2] At the time, DLS was the sole distributor of the Three Legs Cooling Water, which manufactured and marketed by Sinde Budi Sentosa under license of Singapore-based company Wen Ken Group.

With the successful achievement in the past, he established Kinocare Era Kosmetindo on 8 February 1999, that produced the wide range of personal care and hygiene products.

The products were launched by Kinocare at the time, such as Ovale 2 in 1 face lotion, followed by Ellips hair care, Resik-V feminine hygiene, and Eskulin perfumes.

[5] In September 2014, Kinocare Era Kosmetindo changed its name to Kino Indonesia as part of corporate restructuring whilst becominh the holding company.