Along with Nova Sport and Diema Sport airs sports, including matches from the English FA Premier League, the FA Cup and the UEFA European Football Championship qualifications, as well as the England national football team home matches.

Diema Vision was founded on 15 May 1999 by Emil Slavchev, Kalina Mihaylova, Anatoli Belchev and Asen Radulov.

Initially it broadcast 12 hours a day, starting a 24-hour schedule in November 1999.

[3] At the end of 2005, it was sold to Apace Media, owned by Kamen Vodenicharov.

In March 2009, MTG announced an agreement that would see the assets of Balkan Media Group Limited merge with the newly acquired Nova television.