Kinokuniya

Kinokuniya (紀ノ国屋) a high-end Japanese supermarket chain headquartered in Shinjuku Ward, Tokyo.

Kinokuniya Co., Ltd. became a wholly owned subsidiary of East Japan Railway Company on April 1, 2010.

There is no relationship with retailer and publisher Kinokuniya Books, which too has its head office in Tokyo.

The "country" kanji is written in the old character 國 in the company name, and the store name is written with the new character 国. Kinokuniya was founded in 1910 (Meiji 43) as a high-end fruit store in Tokyo.

Masui Norio, who helped out in the family business, closed the Aoyama fruit store after the material control orders during the Pacific War meant that he could no longer sell high-end fruit, and rebuilt it as a fruit and vegetable store after the war in 1949.