Despite being Kenyan-based the scheme awards artists from a variety of countries, predominantly Kenya, Uganda and Tanzania, and incorporates a range of music genres.
The scheme initially aimed to recognise outstanding achievement in the performing arts and associated spheres such as education and business, and was held locally at Nairobi's Braeburn Theatre with clay trophies being awarded.
With increased funding and support from both government and sponsors the new scheme featured updated nomination and voting processes, larger award ceremonies held at a customised Kisima Dome tent and targeted artists from across the nation.
In 2004 the scheme was expanded to incorporate artists from all of East Africa, no longer restricting the talent to Kenya, and subsequently recognised musicians from Uganda and Tanzania.
The contestants and audience, a crowd of thousands drawn from both influential media, political and cultural personalities and paying members of the general public, are also treated to a variety of acts including musical performances, comedy routines and acrobatics.
This is achieved through presentations and speeches at the gala night, the recognition of a category dedicated to social awareness and charity concerts and tours held after the event.
[11] It operates as a non-profit body and aims to bring stability to the Kenyan music scene and to encourage artists to perform both domestically and internationally.
These claims were refuted by the organisers, who alleged the concert was solely for charity and that contestants had been briefed prior to the events[16] The scheme does not award monetary prizes, although each trophy is worth Sh20,000 (about US$250).