The Kitemark is a UK product and service quality trade mark which is owned and operated by the British Standards Institution (BSI Group).

The term kite mark is sometimes used colloquially as a level of quality that can be used as a standard against which something of a similar type can be measured or judged, i.e. as a benchmark.

[2] The Kitemark was originally conceived by John Wolfe Barry in 1903,[3] as a symbol to identify products manufactured to meet British Standards' specifications.

[7] With the introduction of quality management systems standards in the 1970s Kitemark schemes were developed in areas such as double glazing and fire safety.

There are also currently more than 2,500 Kitemark licences, held by, amongst others, Anglian Home Improvements, Chubb Security & Fire Protection, Everest, Hygena, and Tarmac and Valor.