Woolmark

It is a trade mark owned by The Woolmark Company, which has since 2007 been a subsidiary of Australian Wool Innovation Limited (AWI).

[6] Since 2007, the Woolmark Company has been a subsidiary of AWI, a nonprofit organization that conducts research, development and marketing along the global supply chain for Australian wool on behalf of approximately 60,000 woolgrowers that cooperatively fund the company.

What remained of AWS became Graziers’ Investment Company Limited, which as of March 2020 was in the process of liquidation.

[6] The logo has been such a success that it eventually ranked with a large scallop shell or three-pointed-star in terms of consumer recognition and understanding.

[7] In 2011, British design magazine, Creative Review, declared the Woolmark number one of the top twenty logos of all time.