[2] It is a pop song characterized by basslines and bouncing sounds, with lyrics written by Lee Seu-ran, Hwang Hyun (MonoTree) as well as group members Gaeul and Rei, whilst composition was handled by various contributors, including Ryan S. Jhun, who had previously helped compose "After Like" and "Eleven".

"Kitsch" was a commercial success in South Korea and topped the Circle Digital Chart for three weeks, becoming Ive's third number-one single in the country.

Its release marked the group's first single under a new label deal, upon Starship Entertainment and Kakao signing a partnership with Columbia Records in the United States.

[9] Upon the music video's release on March 27,[10] it topped YouTube's trending page and surpassed 9.21 million views within 23 hours.

Culture, not violence,” from the 2003 movie The Dreamers, capturing "the spirit of resistance against the older generation and elitism that young people had in the midst of chaotic times during the French Revolution of 1968".