Served alongside potato chips, crackers, or chopped vegetables, the dip is a popular dish at parties, barbeques, and other social occasions.

Kiwi onion dip's creation has been credited to Rosemary Dempsey, a home economist for Nestlé New Zealand in the 1950s or 60s.

In February 2019 Nestlé released a campaign bannered "Kiwi as", aligning the dip with canonical moments in New Zealand popular culture.

"[1] The dip is often missed by New Zealanders living abroad who may not have access to reduced cream, a dairy product only widely available in their home country.

[7] In 2022, the Kiwi onion dip with Eta's Salt and Vinegar Ripple Chips is the combined replication challenge for episode six of season one of Snackmasters NZ.