Kiwiana

A series of L&P commercials, featuring Jemaine Clement of Flight of the Conchords, are based around Kiwiana-themed items, and were very popular with New Zealanders.

A number of products widely regarded as Kiwiana, such as Wattie's tomato sauce, Marmite, and L&P, are now made by non-New Zealand companies.

In some cases, this is because the original New Zealand company has been purchased by an overseas corporation, in others the product has always been made by an international firm.

A range of products using Kiwiana motifs has also been produced, including Christmas tree decorations, cards, T-shirts, garden ornaments and jewellery.

In 1994, New Zealand Post released a set of stamps depicting kiwiana items including a pavlova, fish and chips, rugby boots and ball, and a black singlet and gumboots.