Tourism New Zealand

In undertaking this promotion, it has a stated objective to contribute to New Zealand's well-being across four pillars: the Economy, Nature, Culture, and Society.

[4] International tourism has grown to become New Zealand's largest earner of foreign exchange,[5] pumping around NZD14.5 billion annually into the nation's economy.

[7] As a Crown Entity, Tourism New Zealand is governed by a board chaired by Jamie Tuuta, who work alongside an executive team led by Chief Executive René de Monchy to promote New Zealand in key markets as a visitor destination.

[12] Prior to 1990, some New Zealand tourism sites and places operated independent information and publicity centers.

As of 2024, there are over 60 i-SITE centres across New Zealand, which provide tourism-oriented information, accommodation and transport bookings, and activity reservations for visitors.