Farrar started the blog in July 2003 at the instigation of then-prominent New Zealand blogger Gordon King.

Farrar, who had previously mentioned that he had collaborators in writing the blog, in 2011[update] referred to an editorial team of five.

[1][non-primary source needed] A National Business Review column stated in 2007 that "any realistic 'power list' produced in this country would include either Farrar or his fellow blogger and opinion leader Russell Brown.

"[2] In August 2006 the then National Party leader Don Brash commented on the blog.

You can help Wikipedia by expanding it.This article about a blog, vlog, or other Internet publication is a stub.