Klondike Big Inch Land Promotion

[1] The promotion was tied to the Sergeant Preston of the Yukon television show which Quaker Oats was sponsoring at the time.

In 1956, there was an Uncle Scrooge McDuck comic book story inspired by the Big Inch Land promotion.

Donald Duck and his kids buy cereal boxes around the country to obtain the neighboring square inches so Scrooge can drill for the oil that wasn't there.

In February 1955, Quaker Oats was blocked from trading the deed for a box top by the Ohio Securities Division until it received a state license for the "sale" of foreign land.

[3] To get around the injunction, the company stopped the trade-in offer and instead put one of the deeds in each box of cereal produced.