Knockouts are full-service grooming salons with a boxing (and mixed martial arts) theme targeting men.

[3] The services include haircuts, hair coloring, waxing, manicures, pedicures, and six types of massage therapy.

Knockouts salons provide a free beverage to customers while they wait, including water, sports drinks and beer (where legally permitted).

The enterprise was founded as a limited partnership by Thomas P. Friday, his wife, Karin in Dallas, Texas in the summer of 2002.

The partnership was converted to a limited liability company, Knockouts LLC, in January 2008 and is now based in Irving, Texas.