[8] The music video for the single was directed by Elliot Clancy Osberg and saw the group ride ATVs in the tundra on a frozen lake.

[9][10] The song went on to feature on Northern Bars as well as giving Prime Boys an influence to further their careers and promote Canada’s expanding hip-hop market.

[14] The group also participated in distributing exclusive Prime Boys merchandise on August 10, 2018, in a pop-up shop near St. Lawrence Market.

Music Critic Erin Lowers highlights that the Prime Boys "present realities and future goals, with friends, family, and love acting as the glue between them.

Between "Hold Me Down" and the sinister "Dead Prime Ministers," it becomes evident that above all, loyalty is a fundamental pillar in their existence, and a standard in their music.