The brand, which began as a small family operation, is based in Park City, Utah and ultimately expanded to market protein-enhanced pancake and waffle mixes, individual oatmeal, brownie mixes, frozen prepacked waffles, frozen prepacked pancakes, granola protein bars, and fruit syrups.
Additional revenue allowed the company to focus on product innovation and expanding its consumer base, leading to the development of a frozen line of pancakes and waffles, as well as graham bites, oatmeal, and granola bars.
[8] L Catterton, a private equity firm, acquired a majority stake in Kodiak Cakes in May 2021.
[9] Company founder, Joel Clark, and Kodiak Cakes were featured on the podcast How I Built This with Guy Raz in 2020.
By 2024, actor and lifestyle guru Zac Efron became a Brand Ambassador for the company.