The resulting dark-coloured, sweet-and-sour syrup Kofo became the main ingredient of a new soft drink named Kofola, introduced in 1960.

Since 2002, the producer has run a successful media campaign aimed at a young and hip audience based on the slogan "Když ji miluješ, není co řešit / Keď ju miluješ, nie je čo riešiť" ("If you love her, there is nothing to question").

After a period of decline and trademark lawsuits (many companies produced their own similar-tasting "kofola" because the term became a genericized trademark), in 2000 the Santa nápoje company, owned by the Greek-immigrant Samaras family, became the only producer and distributor of Kofola in the Czech Republic and Slovakia.

[citation needed] The company Santa nápoje originally produced Kofola drink only in the parent factory in Krnov.

[6] In autumn 2008, the Polish Private Equity fund Enterprise Investors acquired in a Public Tender Offer 42.46% of Kofola-Hoop for approximately €140 million.

[9] At the end of 2018, the Kofola Group operated in the Czech Republic, Slovakia, Poland, Slovenia, Croatia, Russia, Austria and Hungary.

In 2011–2016 was sold another variant of the drink called Kofola Extra Herbal, it was extended with dandelion, gentian and peppermint.

Other flavours introduced in limited editions include: cherry, pomegranate, almond, gingerbread, chocolate, coconut, walnut, plum, pear and mandarin.