Its primary line of product is a snowman-like chew toy for dogs also named KONG.

The company founder, Joe Markham, created the KONG product in the 1970s, when he noticed his German shepherd Fritz damaging his teeth by chewing rocks.

He found that Fritz enjoyed chewing on a hard rubber Volkswagen Bus suspension device, and spent about six years experimenting with different compounds to produce a chew toy of similar size and shape that he could sell to pet owners.

Made of rubber, they are hollow in the middle, and can be stuffed with treats[4] or frozen to provide longer distraction for dogs.

The classic KONG product is also offered in different rubber types, tailored to dogs of different chewing capabilities, ages, and sizes.