Produced by the band's vocalist Oliver Sykes, Dan Lancaster and Zakk Cervini, it was released as the sixth single from their seventh studio album Post Human: Nex Gen on 5 January 2024.

[4][5] In the following statement, the band stated that Post Human: Nex Gen and the subsequent UK tour in January 2024 was still slated to go ahead, while simultaneously promising that new music was coming "very soon".

[6] Not long after, lead vocalist Oli Sykes would tease a snippet of a new song called "Kool-Aid" on his Instagram story.

[8] They debuted the song live for the first time on their opening UK tour date at the Utilita Arena in Cardiff, Wales on 9 January.

[10][11] Bring Me the Horizon Additional personnel The music video storyline for "Kool-Aid", directed by Jensen Noen & the band performance by Masaki Watanabe, was released on 28 February 2024.