Korean Food Promotion Institution

[1] The organization has put in efforts to draw publicity and globalize its brand; it has partnerships with several countries to promote Korean cuisine.

In 2011 Yang Il-sun became the next president and a website with the aim of marketing Korean cuisine around the world was officially launched.

[2] The organization has worked to redevelop its Korean Cuisine through modification in order to comply with the modern eating style of the people.

It involved careful investigation and development of the ways that the Korean cuisine was cooked as well as reaching a consensus of how the ingredients were to be kept and stored.

[2] It involves advertising through different channels as well as an official network for contributing of the information to the Korean restaurant located overseas.

Firstly, it represents the harmony of the people and the natural environment and secondly, the "trigrams: geon, gon gam and ri”[2] shows spirits of keeping up with the time.

The trigrams also denote "air, water, earth, and fire," and it has shown a representation of the harmony environment in Korea.

[6] The opportunities for broadening its business around the world is the only way for agricultural and fishing industries to prosper and to efficiently operate.

With the healthy ingredients used in Korean cuisine, it has gained an increasing acceptance from the people in foreign countries as well as the global market.

[6] Nowadays, many overseas markets have little focus on traditional Korean food products and therefore, extensive advertising is required.

Korean food foundation gave out over 1600 free lunches to the people who participated in online sweepstakes and involved in the program against hunger.

Through the program, the organization hopes to promote Korean cuisine as a healthy substitute for the food people in New York eat every day.

In this event, it demonstrated the "art of fermentation" in South Korea to bring more attention to the problems of hunger and poverty.