The title of the album is a reference to the Korova Milk Bar in Stanley Kubrick's classic screen version of A Clockwork Orange.
Nonetheless, the album sold even more copies than its predecessor had over the same length of time, with the singles Acidland and Sprzedawcy marzeń repeating the success of Długość dźwięku samotności, Myslovitz's previous best-seller The reason for the new material's popularity, as some critics surmised, was that its atmosphere closely conformed to a presumed resignative-recessive mood within Polish society at large – which guitarist Przemek Myszor seemed to confirm in an interview for the Montreal Mirror: "For us, the Korova Milky Bar [from Kubrick's "A Clockwork Orange"] is a place where something different may happen to your mind.
The album was released in 27 countries, including Germany, the Netherlands, Belgium, Switzerland, France, Spain, Russia, Turkey, and South Africa.
A music video for this song was directed by Janusz Kamiński, and received frequent plays on MTV Europe.
The English album as a whole received positive reviews in the European music press, particularly in Germany, although radio airplay was sporadic and largely limited to Alternative programmes, such as John Peel in the UK.