[4] He founded Kraken Opus following a period managing his own financial services company, for which he built up a client list including a number of sports stars.
The interests of these clients inspired him to consider a high-end publication for sports fans;[5] he invested $5 million of his own money and of capital put up by friends and acquaintances to found Kraken Opus.
[7] At the time the company faced criticism over the delayed publication of the £3000-per-copy Celtic Opus, which was postponed from July 2009, after pre-orders and deposits had been received.
[10] Several of the company's publications have attracted press notice, including the Burj Dubai Opus, a 15-foot (4.6 m) tall edition of which was commissioned to stand in the lobby of the building on its opening.
[11] A copy of the Manchester United Opus, auctioned for $1.5m to a Middle Eastern consortium with proceeds given to the Dubai Cares charity, was the most expensive sports book ever sold.