The holy festival is observed in the banks along it, usually held in the form of fairs, praying halls, or Hindu temples with ghats along the river.

The Pushkaram is observed for a period of 12 days from the time of entry of Jupiter into Virgo (Kanya rasi).

The festival should theoretically be observed throughout the twelve months that the planet remains in that sign, but the first 12 days are considered most sacred as per the beliefs of worshippers.

[1] Pushkaram has been an age old practice in southern states Andhra Pradesh, Karnataka and Telangana.

Karnataka: Chikodi (Bagalkot), Raichur (Krishna Taluk)