He studied anthropology at Boston University and waited tables in New York City while auditioning for theater roles.

The band built its reputation on its live shows, which feature the lanky, active Noi as lead singer.

He dances athletically around the stage, and in one incident, he jumped up to a giant speaker, fell, and broke his leg.

[citation needed] He broke into film acting in 2003, playing a leading role in The Adventure of Iron Pussy, co-directed by Michael Shaowanasai and Apichatpong Weerasethakul.

In 2006, he portrayed salesman who must undertake a series of 13 degrading and dangerous stunts to win 100 million baht in 13 Beloved (13 เกมสยอง).